One of the greatest challenges and greatest benefits of working in email is that the landscape is ever changing. While this can sometimes lead to headaches when keeping sending strategies up-to-date…one thing is certain– there is never a dull day in the life of an email marketer. In addition to focusing on new privacy regulations and even newer authentication methods, email marketers also have to consider how their competitors are handling these very same challenges. If your head is spinning just reading this, we have a solution for you.
We are excited to present our Email Lunch Hour on May 12 at 10:00am PDT. During this virtual lunch break you’ll be able to hear from industry titans who have leveraged the power of competitive intelligence to win the inbox. Creating a competitive advantage starts with benchmarking your performance and measuring the right metrics, and these email experts have done just that.?
Our panelists include:
April Mullen, Director of Strategic Insights at SparkPost
April has over 13 years working in email for brands, agencies and in martech. Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis and co-founded Women of Email.
Kent McGovern, Senior Deliverability Consultant at Oracle
Kent is an email deliverability consultant at Oracle CX Marketing with over 10 years experience who helps some of the largest senders get the most from their email marketing programs.
Tali Hasanov, Principal, Certified Digital Marketing Consultant at WSI Digitalpath Marketing
Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader.?
Ana Warner, Director of Digital Marketing at Belk
Ana is Director of Digital Marketing at Belk, the nation’s largest privately held department store chain with 293 stores in 16 states. Prior to Belk, Ana spent more than a decade in the retail marketing industry optimizing email programs for multi-billion-dollar brands including Sally Beauty Supply, Under Armour, and Fossil.
Kyle Fossen, Senior Manager of Demand Generation at HP
Kyle leads the Mid-Market CRM strategy and marketing operations for the HP Store. Armed with12 years of experience on both the client and agency side, accompanied with an MBA in Information Systems, Kyle delivers innovative and technical solutions within the Omni-channel landscape.
Chris Nelson, Digital Strategist at AutoPoint
Chris is a Digital Strategist for AutoPoint and is a high-energy, creative and insightful marketing leader. He has over 15 years of experience launching and managing premier B2C and B2B brands to create awareness, increase sales and build brand loyalty.?
Not only will you hear from this all-star panel of email experts but you can also enjoy lunch on SparkPost as attendees of the event will receive $15 GrubHub gift cards! We hope to see you there!